RBF announces name change, rebranding

Boston area business advisory and accounting firm Rucci Bardaro & Falzone has changed its name to RBF, the company announced today.

Firm officials said the new, streamlined brand name reflects a natural continuation of how clients, colleagues and the marketplace have come to know and refer to the company in recent years using partner surname initials.

As part of the re-branding effort, RBF has introduced a new firm logo, and has launched a new website with the theme, “Success, Measured.” The website features a cleaner visual design and simpler navigation to provide better access to the firm’s service descriptions, client case stories and staff-generated articles. The website address is www.rbfpc.com.

“As our partnership team continues to grow, we will move forward with this simpler, stronger brand identity that is less about individuals and more about our commitment as a firm to a particular style of service,” said RBF managing partner Bill Rucci.

“That style is to help businesses and individuals achieve success through timely, numbers-driven solutions that are not only smart, but measurable,” Rucci continued.

“Although our look may have changed, clients will continue to benefit from the understanding, experience and responsiveness they’ve come to expect from us since day one,” he said.

About RBF

Founded in 1987, RBF is a licensed CPA firm and one of the top 35 providers of accounting, assurance, valuation and tax consulting firms in the Boston area.   With offices in Woburn, MA and Atkinson, NH, the firm assists companies in a variety of industries including construction, real estate, manufacturing, wholesale distribution, hospitality, health care delivery, agriculture and professional services.

RBF is the Boston-area affiliate of Russell Bedford International (www.russellbedford.com), a worldwide network of accounting and consulting firms with 300 offices in over 100 countries.

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More information:  Michael Ward, Ward & Company PR       (617) 686-9430, mward@wardpr.com

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